YouTube Live launching later this year
YouTube can definitely do live streaming, but this is not a widely accepted platform for said activity. It needs to be polished and lacks the community aspect live video requires. Take Twitch as an example, which has built a name for itself by targeting the gaming community.
If the latest rumors are to be believed, Twitch may not be alone in the game. Google is said to be launching a live streaming service called YouTube Live. It would focus on gaming an esports, so it really is going right up against Twitch.
“Gaming and esports in particular are going to be a big driving force for the new-look YouTube Live. There’ll be huge opportunities for established streamers and organizations soon and I would say that the record numbers of esports viewers are only going to grow when Google start promoting and partnering with these events.”
Opinion: To be honest, this is really an expected evolution to YouTube. Streaming live events should really just be another feature offered by YouTube. We have already seen similar features like Live Hangouts. It’s only a matter of polishing the service and re-branding it.
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